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We make the wood selection process easy for you, offering expert guidance from a certified wood flooring inspector for all of your project's needs. From custom sizing, colors and designs to spec-ing the right flooring system to avoid costly flooring errors in the future, Luxury Wood NYC will help you and your client to build a floor that will last a lifetime. 

Book a Virtual Consultation with a Wood Floor Specialist to review the details of your project!



View our work with past clients to gain inspiration for your next project!



Need assistance on a project? Are you interested in a specific product? Contact us today!

What Makes Luxury Wood NYC Different?

Joe Avila, the owner of Luxury Wood NYC , has been a wood flooring professional for over twenty year. He started this company to ensure a simpler process for architects and interior designers to receive material for their projects! Joe is a certified inspector, installer and sander for the National Wood Flooring Association, for you this means Joe can help you avoid costly flooring failures during the material selection, installation and sanding process. Joe reviews the most common and costly wood flooring mistakes on a daily basis and he can help you to avoid them on your project! Joe is who the manufacturer’s, developers, architects and interior designers go to when they have a problem and the smart ones go to in order to avoid having issues on their project. 


Joe will teach you how to build a flooring system that will stand the test of time, as he teaches countless world renowned architectural and interior design firms across the nation at his weekly lectures. Joe will help you create the floor of your dreams.  

Book a Virtual Consultation with Joe Avila


As the basis of design, choosing the perfect species sets the tone for your entire project.


The most popular species used in commercial wood flooring, few hardwoods are as versatile as White Oak. Known for its elegance and beauty in both traditional or contemporary settings This timeless American favorite has graced exquisite floors throughout the world and is prized for its variety of grain offerings and durability. It is an excellent flooring material that will allow for a variety of design options.


White Oak features a distinctive closed grain pattern that defines the species with color that ranges from light, honey colored sapwood to rich golden-brown heartwood. White Oak is truly beautiful with a clear finish or can be stained to enhance its unique appearance. Beyond its surface beauty, White Oak is one of the most stable and durable of all the Oaks and is a floor that will last a lifetime.


  • Plainsawn

  • Rift Only 

  • Quartered Only

  • Rift and Quartered


NATURAL COLOR: Light-Golden Brown


Red Oak is the dominate specie leader used in residential hardwood flooring. Beautiful, bold grain patterns and subtle, reddish-golden coloration makes Red Oak one of the most popular choices for flooring in the country. It’s harvested from the forests in the Northern and Appalachian regions of the United States known for producing Red Oak with the best color and texture.


Red Oak features a striking, open grain pattern that enhances cathedrals and provides a variety of high-contrast design possibilities. Natural to pastel stain colors on Red Oak can exhibit pink hues which may not be desirable, yet its open pores take a stain quite well, offering the ability to create dramatic wood finishes using a variety of unusual coloration techniques.


  • Plainsawn

  • Rift Only 

  • Quartered Only

  • Rift and Quartered


NATURAL COLOR: Light-Red Brown


Rich and luxurious, Walnut is a stunning addition to any environment. American Walnut has long been prized by furniture and cabinetmakers for its dark coloration, rich tones, fine smooth finish, and lustrous depth. Its coloration is a harmonious blend of sandy brown to dark chocolate, which light sapwood streaks.

Walnut is a rather dimensionally stable material with low expansion and contraction characteristics. It carries a Janka Hardness Rating of 1010 making it one of the softer species typically used for wood floors. Luxury Wood NYC does not recommend Walnut in heavy traffic environments as it is more susceptible to high heel dents than most other species. All Walnut has been traditionally steamed to minimize the harsh contrast of the inherent white sapwood.


  • Plainsawn

  • Riftsawn (Linear Grain)




Eastern Hard Maple is traditional and durable, well suited for wood floors Maple has dense closed grain making it a challenge to get deep stain penetration. One of the hardest and most durable wood flooring options available, it is most often used with simply a clear finish. Known for its light and bright appearance and high contrast coloring, ranging from the nearly uniform white to a mix of white and medium reddish-brown tones. 


Hard Maple flooring has a long tradition being used in Gym floors as well as commercial applications where strength and durability are important. Not recommended for dry climates or over radiant heat. Maple is rather light sensitive and typically ambers with exposure to natural light.


  • Plainsawn

  • Riftsawn (Linear Grain)


NATURAL COLOR: White to Medium Brown


Ash wide plank flooring offers the dual benefits of above-average durability and dimensionally stable. Its inner strength is concealed by a muted, creamy appearance.

      Ash is similar in appearance to white oak or hickory, but with a slight yellow tint. The sapwood is a light, creamy color, while the heartwood ranges from light tan to deep brown. The grain pattern of ash is bold and straight, with occasional waves. The classic cathedral grain in plain sawn boards is evidence of the growth ring after the board is sawn.

      This species makes an excellent choice if you are in need of a floor with exceptional durability and resistance to foot traffic. Ash is the most common wood species used in MLB-regulation baseball bats. If this wood can stand up to a 99 mile-per-hour fastball, you can rest assured that it can stand up to almost anything.

        Ash is nine percent more dimensionally stable than northern red oak, allowing this wood to hold up better than average to humidity and temperature fluctuations on the eyes.


  • Plainsawn

  • Riftsawn (Linear Grain)


NATURAL COLOR: White to Light Brown


Cut not only affects appearance, but it affects the structure and durability of the wood as well. 


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This cut of wood is also common and is distinguished by its sawing method.The board is cut, turned 90 degrees, then cut again. This cut also produces a minimal amount of waste, and produces a cathedral grain pattern.


rift cut white oak-zoom.jpeg

 This cut of wood is the most expensive and least common.The planks are cut perpendicular to the tree’s growth rings. This cut can provide a more modern look through the very linear grain pattern and is popular with oak and maple species. However, it is difficult to get these types of planks wider than four inches across.


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Logs are cut with the grains intersecting the face of the board at an approximate 60-degree angle. The log is sawn into four quarters and each quarter of the log is sawn perpendicular to the growth rings at an angle, therefore being named rift and quartered



This cut of wood is distinguished by its grain pattern that runs vertically and has a straight, striped appearance. Planks are cut by first dividing the log into quarters, then live sawing the wood. This cut has a higher cost due to the manufacturing process and the lower yield of wood per plank.


The inherent beauty of wood is most often appreciated when it is sanded smooth and expertly finished, however, its beauty can also be enhanced through the addition of various surface textures.



The term "wire-brushed" describes a finish for hardwood flooring that involves scraping the wood planks with a hard-bristled wire brush. The result of the process is a wood floor with more texture than a typical smooth, glossy finish; the look is distressed, gently weathered, and rustic.



Hand scraped wood flooring is an extremely popular wood flooring option with anyone seeking something just a little bit different.  This type of wood flooring, as the name suggests is wood flooring which has been made to look old, somewhat distressed and worn, using a technique called hand scraping.  This gives the wood a sought after worn, weathered and “test of time” look.



As they age, floors become naturally worn both by footsteps and the passage of time. The natural wood grain creates distinguishing patterns. Using a proprietary process, our craftsmen recreate these natural patterns typical of New England floors that have been lived on for more than three lifetimes.



Luxury Wood NYC offers infinite color possibilities. Here, you are only limited by your imagination. For many companies, a “custom made sample” might be a hassle, but for the experts at Luxury Wood NYC, it’s exactly what our day entails.


No longer do you have to settle for a stain color or finish that’s just “close enough.” Simply discuss your sample needs with our Architect + Design consultants, or even provide us with something to match, like a laminate chip, paint chip, or fabric swatch.


Our custom sampling process typically takes 10-14 working days. However, if your needs are more urgent, we have hundreds of pre-made sample options in our showroom that we are happy to share. Our collection of showroom samples are organically updated thanks to our collaboration with interior designers, architects and wood flooring manufacturers.



Whether site-finished or shop-applied (pre-finished), urethane finishes are the most popular and most durable. This is especially true in commercial projects where ease of maintenance coupled with superior durability are generally the desired attributes.

The most common pre-finished floors in the marketplace today have an Aluminum Oxide (urethane) finish, making them extremely scratch-resistant and durable. However, because the finish is so hard, they can be difficult to re-coat.

With site finished floors the stain and top coats are applied in the field after installation and sanding. In this case we recommend two coats of water-based urethane which is quite sufficient. 

  • Urethane finished floors look the best the day they are installed. Over time, as they show signs of wear they may need to be recoated or refinished. This is a necessary step to increase the overall lifecycle of the wood floor.

  • Damage to a urethane floor is easily identifiable by the white scratches on the finish. Since you are walking on the top coat finish rather than the wood, more often than not, the damage stays contained to the finish. Fixing the finish is fairly simple: just remove all furniture from the space and apply a fresh uniform coat of finish.

  • We recommend utilizing a Matte or Satin sheen to minimize the reflective nature of a top coat.

  • Typical Maintenance on a urethane finished floor is simply dry mopping, vacuuming and cleaning using only recommended cleaners. We do not recommend using any hardwood polish or products containing waxes, oils or ammonia.


This matte sheen penetrating oil offers the advantages listed above with one huge caveat… required maintenance! Very popular, especially in Residential projects where often the maintenance can be monitored and performed properly. In commercial projects, however, the reality is that the intense maintenance requirements will likely not be performs properly or diligently and the appearance of the floor will go downhill quickly. Based on Luxury Wood NYC's extensive experience in commercial wood floors we seldom recommend Hardwax Oil for even light traffic floors in commercial spaces.

With a low sheen and more natural aesthetic, oil finished floors are very desirable in today’s marketplace, especially in residential projects. While not as durable as a urethane finish, they do offer greater flexibility in repairing any damage.

On an oil-finished floor, you are walking on the wood surface versus a protective coating like on most urethanes-finished floors. When scratches occur on oiled floors, you can buff and blend them away very easily without removing the furnishings. While this may be an advantage it comes at a price. Diligent and proper maintenance is the key to protecting any oil finished floor.



Are There Any Limitations as to Where Your Wood Floors Can Be Installed? 

Luxury Wood NYC’s flooring is suitable for residential or commercial projects. It can be installed at, above, or below grade; in any room including kitchens and bathrooms; on radiant heat, concrete slab or plywood, and in a variety of environments. 

Why Do I Need a “Cutting Allowance”? 

Your installer will need to resize boards during the installation process. This can result in a small amount of waste that cannot be used. To ensure you do not run short during installation, plan ordering at least 10% more flooring than your actual square foot coverage. This is your cutting allowance. 


What is Acclimation and How Does It Apply to my Project? 

Your wood floors will absorb and release moisture depending on the environment in which they are installed. In some cases, it may be necessary to acclimate the wood prior to installation. This should be done within the structure, where the floors will be installed, and after the space has been conditioned to the in-service or expected “live in” conditions. Acclimation is not an exact science; your installer can help you plan for this process. 


What is the Difference Between Your Solid Wood Flooring and Engineered Wood Flooring? 

Luxury Wood NYC’s floors are available in ¾” solid, ¾” and 5/8” engineered construction, both with a 4 mm wear layer, and our refinishing warranty guarantees at least three sandings over the life of your floor. The same wood will be used to make your floor whether you choose solid or engineered, so they will be virtually indistinguishable from each other once installed.  


Is Luxury Wood NYC Eco-Friendly?  

All Luxury Wood NYC’s products are manufactured from natural wood. Materials used in the production process are selected based on strict requirements for ecological safety. Finished products are regularly tested for formaldehyde content. 

All timber used for flooring production is harvested using clean felling procedures and environmentally responsible practices that do not lead to reduction in oak and ash forests. Luxury Wood NYC’s mills work closely with local forestry's, organizations and institutions with the aim to protect and maintain the environment and forest reserves. 

What is the Lead Time for my Material?  

The lead time for your materials is dependent on a variety of factors. As of now, we are seeing longer lead time than usual due to the current market conditions following COVID-19. The exact lead time on your requested material will be calculated at the time your order is placed.  

Do you Provide Installation Services?  

Yes, we currently provide expert installation services for your wood flooring material in the NJ and NYC area. For installation services outside the NJ and NYC area, please email for installation references in your area.


Do you Provide Sanding and Refinishing Services?  

Yes, we currently provide expert sanding and finishing services for your wood flooring material in the NJ and NYC area. For sanding and finishing services outside the NJ and NYC area, please email for installation references in your area. 


How Do I Set Up a Design Consultation?  

We currently perform virtual consultations. A Wood Floor Specialist will be able to go through the details of your project, perform a virtual walkthrough of your project, as well as answer any questions you may have. You can fill out our virtual consultation request form and a representative will contact you shortly to confirm.             



A warm welcome to our Friends in the Trade! All professional architects, interior designers, developers, installers, and licensed general contractors are encouraged to join our Luxury Wood NYC Trade Program!


  • Exclusive Discounts & Trade Pricing

  • Concierge Services including a personally dedicated Trade Account Executive for one-on one support

  • Extended Showroom hours exclusively for Trade Members

  • Invitations to Private Events Free passes to Trade Shows where we exhibit

  • Exclusive preview of new products

  • Rights to professional photographs of completed spaces (location restrictions may apply)

  • Ability to begin Representing The Brand

  • Ability to join our Collaborations Corner and create a unique collection personalized for you Industry Updates

  • Free Custom Flooring Samples

  • Free "Lunch & Learns”

  • Automatically entered into our yearly raffle

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